Hi, I am Lily, a designer having fun building beautiful things.

Over the past decade as a product designer — most recently a Senior Product Designer at Factorial — I've worked with startups, agencies and public administrations, helping shape their products, websites, and brands at every stage.

Factorial — Web & App Homepage Redesign
Slide 1 of 7: Factorial — Web & App Homepage Redesign

Factorial — Web & App Homepage Redesign

Work

Joined as Senior to lead the redesign of Factorial's employee mobile app, closing workflow gaps and adding manager actions and mobile-native features.

My scope expanded to shared desktop surfaces and design-system stewardship, partnering with multiple squads on cross-team initiatives. I supported junior and mid-level designers through design reviews, guidance, and team rituals.

Studies

Postgraduate, Digital & Multimedia Interaction
UOC
BA, Social and Cultural Anthropology
UNED
BA, Graphic Design & Visual Communication
IED Madrid

Lab

About me

I started in graphic design, then product design pulled me in, and for the last ten years, I've made a life out of it. Every project takes something different, and I'd rather have too many tools than too few.

Design is an act of understanding. Not understanding user stories or pain points but understanding people — that's why I try to pay attention to their culture, context and the psychology behind what they trust, what they dislike, and what they desire. That curiosity is driving me somewhere new.

Currently taking a break after a decade of shipping, and ready for my next role. If you like what you see, don't be shy and say hello :)