Partner with clients as a one-person creative studio, covering whatever the project actually needs — logo and brand identity, art direction, internal tools and production-ready front-end, using AI-assisted workflows.

Joined as Senior to lead the redesign of Factorial's employee mobile app, used by 210k+ people — with 40% relying on mobile as their only access point. Closed key workflow gaps and added core manager actions and mobile-native features, significantly increasing adoption and performance.

The impact led to a promotion to Staff and an expanded scope across shared web surfaces, partnering with multiple squads on cross-cutting initiatives. Became a go-to reference for junior and mid-level designers, supporting them through unblockers, design reviews and team rituals set up to strengthen craft and collaboration.

Lead instructor for Nuclio's Product Design Bootcamp, shaping curriculum and mentoring students across research, UX methodology, interface design, design systems and Figma. Helped translate industry practice into structured learning for early-career designers.

Joined to lead design for an early-stage team. Partnered with leadership to ideate and validate new business bets, while coaching a team of junior and mid-level designers. The company shut down six months later.

Led the design of Prezly's product and built the Midday Design System from scratch. Among the most impactful initiatives, redesigned the Story Editor — migrating it from a legacy HTML editor to a modern WYSIWYG with auto-save, collaborative editing, responsive views and focus mode — driving adoption to 78% of stories published monthly across enterprise clients. Worked closely with founders, engineering, customer support, marketing and sales within a globally distributed team.

Owned the design process end-to-end — research, ideation, and production-ready delivery. Managed a team of three designers, reporting directly to the CTO. Designed four new enterprise applications, updated existing ones, and improved the company's branding and graphic design.

Worked in-house designing the official website of La Moncloa and the intranet for Spain's Ministry of the Presidency, presenting and validating design decisions directly with government leadership.

In a small developer-led agency with no senior design function, took early ownership of UX/UI work for high-traffic consumer websites — including Carrefour Spain's online supermarket and wine store — while also designing smaller agency projects.